Arcane Racing

Brand Identity

2021 Client: Arcane Racing

Normally, a rally car is just a modified production car. It has its benefits, but the things you don’t like or work well aren’t easy to adjust. That’s why Arcane took all those lessons learned and start building. From scratch.

Arcane wanted a complete one-pager website in which the mentality of this special car would be clear at a glance. The visual language development was a very important element , we went looking for the right distinctive feeling and translated that into a series of images and typography. Images were made by Gijs Spierings, Art-Direction by March. Project was collaboration with Scherp Kantjes. Check out the result: