2014 Cient: Trudo. The repurpose of an old industry building by exciting new startups and small companies. It's the reality in a lot of cities worldwide and in this case the old Philips building called the Lichttoren (lighttower). That brings some challenges as well. In order to improve the visibility of companies (and residents) in the Lichttoren, March and Simone van Wijk developed the signing around the building.