Haasje Over Signing

2021 Client: Trudo. Together with Simone van Wijk we did the wayfinding of Haasje Over, located at Strijp-S. This special orange colored tower is a statement. Haasje Over embraces the other buildings that surround it (with his arms).

We wanted to translate the playful arms and bold concept of the building into the gray industrial inside. We did this by designing a font.

Translating the form of the building, with it’s arms.